I first heard about MOOvember last year on the CMPA support group . In all honesty I wasn’t sure what it was all about other than raising awareness , so this year I have looked into it more.
For 2014 they are launching an awarness ribbon campaign, to help raise much needed awareness of CMPA.
Cow’s Milk Protein Allergy (or CMPA) is the most common infant food allergy affecting 3% – 7% of infants worldwide.
Yet some people still believe some parents are giving our child a dairy free diet as a life choice not a necessity. But that’s a rant for another day.
Cow’s Milk Protein Allergy is an immune system response to one or both of the proteins, Casein & Whey. It is not to be confused with Lactose Intolerance which is the inability to digest the carbohydrate (milk sugar) found in all mammals’ milk, including human breast milk.
The money raised will go towards a better website, advertising but most importantly CMPA Support are hoping to set up Allergy Friendly groups around the country. Somewhere safe for us to go with our little one’s. I for one remember the trauma of braving baby groups only to have to ninja dive across the room as J was about to get some buttered toast.
Ribbons cost a suggested donation of £1 plus 80p P&P. If you would like to order ribbons please download an order form and return it to firstname.lastname@example.org
You can also attach a “Twibbon” digital ribbon to your profile photo on Facebook and Twitter, and please don’t forget to donate by Texting “MOOV80 £1 to 70070″.
During the month of Moovember CMPA Support will be releasing many infographics via social media . These need to get trending by clicking Like, commenting, sharing, and re-tweeting using the hash-tags #CMPAaware & #MOOvemeber.
CMPA Support are also asking members to help by fundraising as well as raising awareness.
Could you take up the challenge of eating dairy free for 2 weeks ! From 10.11.14 to 23.11.14 (or longer if you wish). You can create a Moovember sponsorship page on Just Giving by following this link Make a fundraising page – JustGiving
If you would like to make a donation to the MOOvember campaign please Text MOOV30 + the amount you wish to donate to 70070
However you decide to join in with MOOvember ,CMPA Support want to help you in any way they can so please do not hesitate to get in touch with the fundraising coordinator Sarah by email email@example.com
You can find out more about CMPA Support group on their website